Image by Marvin Meyer

Training: Facebook Pixel Advertising

The Facebook pixel is a piece of code placed on your online store that allows you to measure the results of your ads, optimize campaigns to help get the most actions you care about at the cheapest cost, and build audiences that can be used for improved ad targeting.


Through this course, we'll look at how the pixel functions to help you reach audiences that matter most to you. We'll go through how to create and install the pixel, how to use it to understand the actions people take on your website and create custom audiences.

This is a half-day online training session, with lessons on:

Understanding, creating and installing a pixel code

Creating adverts using Facebook's pixel to drive traffic to your online store and to retarget.

Measuring the impact of pixels and optimisation

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